"Someday you will realise the damage that you have caused but by then it's too late. Everybody has a choice" - that is the message being driven by Police across Wales as they launch their annual Christmas Anti Drink and Drug Drive Campaign.
Led by North Wales Police, the month-long operation against driving under the influence begins on Saturday, December 1st whereby officers across the country will be using intelligence-led tactics and local knowledge of hotspots to detect people who are driving under the influence of drugs or alcohol over the festive period.
Operational Support Chief Inspector, Martyn Smith said: "We are committed to making the roads in Wales safer and year on year we raise awareness of the dangers of driving whilst under the influence of alcohol or drugs through campaigns such as this one.
"Every time anyone gets behind the wheel after having a drink or taking drugs, the chances of an accident increases. These incidents not only have a distressing effect on those involved, but also on the officers who have to deal with the consequences of others decisions as part of their job."
Superintendent Jane Banham from North Wales Police's Roads Policing Unit said: "As the festive season gets underway we are reminding drivers of the dangers and consequences of getting behind the wheel after drinking or taking drugs.
"Our campaign will be heavily focussed on asking people to make the right choice.
Many of our officers have witnessed the devastating consequences of drink and drug driving, so by using the hashtag #ChooseWisely their messages will be used on social media throughout the campaign period.
"Having to tell someone their loved one has been killed because a driver made the selfish decision to get behind the wheel when under the influence is the worst part of their job. There are no words to describe the devastation caused by drink and drug driving and that is why we are so passionate about what we do.
Supt Banham added: "Officers from the Roads Policing Unit, Safer Neighbourhood Teams and the Special Constabulary will be working 24 hours a day, seven days a week and anyone who is considering driving whilst under the influence of drink or drugs should know that we will be out and about waiting for them - please don't think the rural nature of the region affords you protection because it doesn't."
Supt Banham added: "Our message is simple; if you are out and know you will be drinking, make sure you have plans for getting home safely without driving. If you do have to drive, our advice is to avoid alcohol completely. The only safe limit is none.
"The current drug driving legislation also makes the process of prosecuting drug drivers much simpler and our rates of prosecution are high. Our message to those drivers would be don't risk it. The consequences of being caught can be life-changing. We will remain vigilant to find those drivers who present a risk to other road users.
"We are committed to tackling drink and drug driving throughout the year, not just during the Christmas period. So far this year we've already made over 800 drink drive and 600 drug drive arrests. Please help us to keep the roads safe this Christmas. Information from the public is crucial in tackling the issue, therefore if you know someone who drink or drug drives, please do the right thing and report them by calling us on 101."
Transport Secretary Ken Skates said: "Getting behind the wheel under the influence of drink or drugs can cause devastating consequences for individuals, families and friends and too many lives have already been lost and shattered due to the actions of others. Unfortunately, and very sadly, there are still a number of drivers who continue to put themselves and those around them at great danger by taking to the road in an unfit condition.
"My message couldn't be clearer - the best approach to ensure the safety of everyone is to plan ahead and leave the car at home if you are out having a drink. The risk is simply not worth it.
"The Police, Fire and Rescue and Ambulance service do a fantastic job and have to deal with the preventable consequences of drink and drug driving and I would like to convey my sincere gratitude and thanks for their tireless work.
"The Winter Anti Drink & Drug Drive #ChooseWisely Campaign is all about ensuring everyone who uses our roads does so in a safe and responsible way, which is exactly how it should be."
Anybody who has concerns about anybody they believe to be driving under the influence are asked to contact police on 101 (or 999 if they are posing an imminent danger) or alternatively, contact Crimestoppers anonymously on 0800 555 111.