Exciting New Brand Launched In Porthmadog

Paula Leslie from the Toy Bocs Tegannau shop, Councillor Selwyn Griffiths and Pete Bennett from the Porthmadog Chamber of Trade supporting the new brand ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Exciting new brand launched in Porthmadog ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Work recently carried out by the Porthmadog Town Centre Partnership has led to the establishment of a new brand for the area with the aim of supporting the regeneration of the town and to give the local economy a boost. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Following a local consultation, creating new brand that would unify the town and that could be used as a template for use by any business, club or organisation in Porthmadog was identified as a priority. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Councillor Mandy Williams-Davies, Gwynedd Council Cabinet Member for the Ecomomy said: “I am delighted that the Buy Local Gwynedd scheme is working together with the Porthmadog Town Centre Partnership in order to encourage shoppers to support the town’s high street businesses. Appearances are important and we hope that developing an enticing look and feel for the town’s shops will encourage more people to support and enjoy Porthmadog’s vibrant high street.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

To launch the brand, the Partnership has created bilingual ‘open/closed’ signs to distribute to every business in Porthmadog as well as a guide on how to use the brand for businesses. The project is supported by the Gwynedd Buy Local Scheme with the aim of giving everyone an opportunity to be part of the new brand which can also be seen on flags displayed on a number of the buildings on the High Street. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Councillor Selwyn Griffiths, who represents Porthmadog (Gorllewin) on Gwynedd Council and Chair of Porthmadog Town Council noted: “It’s vitally important that we make every effort to ensure that Porthmadog Town Centre is viable for businesses. The High Street and nearby streets is the town centre, therefore we should do all we can to promote and encourage people to come here and shop. Part of the project is to have door signs from the work carried out to encourage residents to shop locally, without the support of the community businesses would fail and shops would become empty. We must work together to ensure the prosperity of the town and the Porthmadog Town Centre branding project and other projects in the pipeline will support this going forward.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Councillor Jason Humphreys, who represents Porthmadog (Dwyrain) on Gwynedd Council added: “Porthmadog town centre is a very important area for the local economy, and it is important that the relevant authorities and local businesses work together to encourage people to support our high street shops. Developing a recognisable brand for the town centre area is a great way of showing shoppers that the town centre is open for business and will provide a welcome boost for traders.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Paula Leslie, Toy-Bocs-Tegannau, Porthmadog said: “We are happy to display the new open/ closed sign which the Town centre partnership have produced. The new logo is simple but effective and It is great to see the towns retailers working together with the Town centre partnership.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Lynda Roberts, Chair of Porthmadog Town Centre Partnership noted: “The Partnership are providing these open/closed signs free of charge in order to try and flood the town with the new, exciting brand so that people begin to recognise it, and also to demonstrate to visitors to our town that we are all unified and working together for the benefit of the town.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​