Cardiff Met Student Marketers Make The Final Of National Awards

A team of students from Cardiff Met is celebrating after impressing a panel of the UK’s leading marketers. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Third year marketing management students Katie-Jayne James, Alex Bennett and Samantha Proffitt, who call themselves Met-Marketers on a Mission, are one of only three teams to get through to the finals of the Chartered Institute of Marketing’s (CIM) prestigious student marketing competition, ‘The Pitch 2017’. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Met-Marketers on a Mission are headed to London at the end of April to see if they have won the coveted UK award which includes a £3,000 cash prize and a one-year membership of the Chartered Institute of Marketing. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The CIM Pitch is a UK-wide marketing competition for students which is designed to recognise and reward marketing talent of the future. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

In order to scoop their top three position, Met-Marketers on a Mission competed against some of the country’s top creative talents. After receiving a detailed brief from company Student Universe, the students were asked to prepare a marketing plan to launch Student Universe into the UK market. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Their impressive strategic marketing plan was the key to being invited to the CIM headquarters in Cookham, Berkshire where they entered a tense round of pitches against the top-12 teams in the UK before making the top three. One of the judges who advises 10 Downing Street stated that the Met-Marketers’ pitch was the best practitioner presentation that he had seen on the day. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Head of Department for Marketing and Strategy at Cardiff Met, Dr Paula Kearns said: “Our students’ success in such a prestigious competition really shows the talent Cardiff Metropolitan Marketing students have and goes a long way to establishing us as a centre of marketing excellence.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Alex Bennett added: “Taking part in the Pitch has been a great experience and seeing ourselves compete against some of the UK’s top universities has really felt good and increased our self-confidence. The tutors at Cardiff Met have been fabulous and without their encouragement we would never have entered, let alone be in the top three teams in the UK.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​