Posted: Thu 30th Jun 2016

Former Cardiff Met Student Working His Sandwich-Making Magic Across The City /
This article is old - Published: Thursday, Jun 30th, 2016

Former Business and Management student, Ed Jones has opened the third branch of his successful Magic Wrap chain in Cardiff. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Ed, who graduated in 2006 from Cardiff Met (then UWIC), has used the knowledge and expertise gained on the course to open up the popular, healthy and affordable deli take away. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

He founded Magic Wrap in 2008 with his father because of a desire to provide people with a healthier on-the-go alternative to the fast food currently on offer. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Ed said: “When I was a student I noticed there weren’t many healthy and affordable meals available. Most of the food that I could afford were usually high calorie, high fat or high carb, and the healthy alternatives were usually pricey. I opened Magic Wrap as I wanted students to have more healthy choices, but also to provide people with healthy lunchtime food.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The healthy food chain offers customers a custom healthy wrap with a choice of different fillings inside Lebanese Khobez bread which is low in fat and salt and is Vegan-friendly. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Magic Wrap’s three shops are in Mermaid Quay in Cardiff Bay, Barrack Lane in the City Centre and one in Cardiff University’s Student Union in Cathays. Ed plans on opening a network of Magic Wraps across university campuses. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Speaking about Cardiff Met, Ed said: “I really enjoyed the course and my time at Cardiff Met. The business and management course gave me the right knowledge about how to start and run a business and that knowledge gave me the confidence to put what I learned in to action. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“There is a great balance of practical and theory on the course and my lecturers were always clear on the information they provided. I would definitely recommend the course to students who want to gain an insight into business and I hope my story will encourage students to pursue their own goals.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

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