Contentious Plans for New Adventure Tourism Hub in North Pembrokeshire Expected to Move Forward Despite Welsh Government Decision Hold

Contentious plans for a new adventure tourism hub in north Pembrokeshire are expected to be backed by the national park despite the Welsh government putting any final decision on hold.
Jet Moore, managing director of Adventure Beyond Ltd, is seeking permission for an outdoor adventure centre, with art studio and storage space above, and associated works at The Old Bus Depot, Moylegrove.
The application has been before multiple meetings of Pembrokeshire Coast National Park’s development management committee, and is again recommended for approval at the September 4 meeting.
The plot was originally used as a bus depot by the founder of the Richards Bros bus company.
Concerns have been raised about the scheme, including local community council Nevern, and opponents fear that increased business for adventure firms will worsen the plight of birds and animals, some of which are on the UK’s amber conservation list.
In a supporting statement for the scheme, Jet Moore, managing director of coasteering, kayaking and field studies outdoor activities provider Adventure Beyond Ltd, says a site previously used for equipment and vehicles necessary for activities at Ceibwr Bay and surrounds may soon be unavailable, with “the Old Bus Depot site is the only suitable commercial site for us to transfer our operations to”.
The applicant said there has been “much positive feedback” to the scheme, but adds: “However, I am also aware that, sadly, a small but vocal group has taken against the development. I am not sure exactly what the objections are, all that has been communicated to me is that they are against ‘over-tourism’ at Ceibwr.”
He concluded: “This development has been part funded by a Shared Prosperity Fund Grant allocated by Pembrokeshire County Council. The grant must be spent by the end of 2024, or the funds are lost and will be retained by central government. Consequently, time is of the essence, and if planning permission is denied there is no time for an appeal and to construct the building before the end of 2024.
“Because of this the owner of the site, Consulting AM Ltd, has advised me that if planning permission is refused it will give the site to Pembrokeshire County Council, who paid for its acquisition through the grant.
“Assuming the council to be short of funds the site will then remain strewn with glass, metal and plastic and there will be no new replanting. The council may decide to fence it off to reduce its public liability risk, making the site an eyesore.”
The application was previously deferred at both the June and July meetings, the former for a site visit.
A report for planners says that, since the early July site visit, “a Holding Direction has been received from Welsh Government which does not allow for a positive decision to be issued prior to the Direction being lifted, but this does not prevent the application being considered by members”.
A Welsh Government ‘holding direction’ allows time to consider whether the application should be ‘called-in’ for Welsh Government determination or not, meaning the authority can consider the scheme but can’t grant permission until that status is decided.
It states: “This direction prevents your authority only from granting planning permission; it does not prevent the authority from continuing to process or consult on the application. Neither does it prevent the authority from refusing planning permission.”
The recommendation before the September meeting is for delegated approval, subject to the Holding Direction being lifted, along with an agreement on a draft Habitats Regulations Assessment, not yet formally agreed by Natural Resources Wales. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

By BBC LDRS ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​