Posted: Thu 4th Feb 2016

Pop-up shops

news.wales / newyddion.cymru
This article is old - Published: Thursday, Feb 4th, 2016

Are you thinking about a pop-up shop opportunity? Are you a property owner in Haverfordwest, Pembroke, Pembroke Dock, Fishguard, Milford Haven or Tenby? Would you consider allowing an emerging business idea temporary use of your premises? ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

If so Pembrokeshire County Council is keen to hear from you. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

A pop-up shop is a short term or temporary business trading opportunity, typically lasting from one day to three months. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Located in high street locations – such as town centres and busy streets – it provides an ideal chance for anyone wishing to pilot business ideas; test a consumer market in a retail environment; build brand awareness or launch a new product. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Running a pop-up shop can allow you to experience being a high street business owner and test your skills. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Establishing demand from customers in a retail environment is an essential step to a successful business and this opportunity for market research allows you to evaluate what works and what doesn’t. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Finding finance for a new business idea can be difficult and demonstrating proven sales in a real life setting provides evidence of a business’s viability. With a strong business plan this can open up doors to finance. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Pop-up shops offer a number of benefits: ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

businesses to get to know customers and build stronger relationships
it’s an opportunity to take advantage of a retail outlet and increase sales: most sales are still completed offline
the excitement and raised profile generated by pop-up shops can help build consumers awareness
launching a pop-up shop is 80 per cent cheaper than a traditional retail store.
it’s a high profile opportunity to test new market ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Anyone wishing to discuss a pop up opportunity and property owners considering getting involved please contact Kevin Shales on 01437 775536. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​



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