Pop-up shops
Are you thinking about a pop-up shop opportunity? Are you a property owner in Haverfordwest, Pembroke, Pembroke Dock, Fishguard, Milford Haven or Tenby? Would you consider allowing an emerging business idea temporary use of your premises?
If so Pembrokeshire County Council is keen to hear from you.
A pop-up shop is a short term or temporary business trading opportunity, typically lasting from one day to three months.
Located in high street locations – such as town centres and busy streets – it provides an ideal chance for anyone wishing to pilot business ideas; test a consumer market in a retail environment; build brand awareness or launch a new product.
Running a pop-up shop can allow you to experience being a high street business owner and test your skills.
Establishing demand from customers in a retail environment is an essential step to a successful business and this opportunity for market research allows you to evaluate what works and what doesn’t.
Finding finance for a new business idea can be difficult and demonstrating proven sales in a real life setting provides evidence of a business’s viability. With a strong business plan this can open up doors to finance.
Pop-up shops offer a number of benefits:
businesses to get to know customers and build stronger relationships
it’s an opportunity to take advantage of a retail outlet and increase sales: most sales are still completed offline
the excitement and raised profile generated by pop-up shops can help build consumers awareness
launching a pop-up shop is 80 per cent cheaper than a traditional retail store.
it’s a high profile opportunity to test new market
Anyone wishing to discuss a pop up opportunity and property owners considering getting involved please contact Kevin Shales on 01437 775536.
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