Posted: Sun 25th Sep 2016

The Future Of Tourism

This article is old - Published: Sunday, Sep 25th, 2016

Tourism activity in Pembrokeshire, in recent years, has been co-ordinated through the Destination Pembrokeshire Partnership (DPP). ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

This involves the four core organisations of Pembrokeshire County Council, Pembrokeshire Tourism, Pembrokeshire Coast National Park Authority and PLANED working collaboratively together to deliver the Pembrokeshire Destination management plan. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

This model, based on mutual cooperation, has worked well but it does create some confusion over who does what within the partnership. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

This, coupled with a widening funding gap, the loss of Pembrokeshire Tourism’s core grant funding and public sector budget reductions, means looking at different ways of delivering tourism related services. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Tourism is vital to the Pembrokeshire economy so whatever solution can be found needs to be robust, financially sustainable and capable of maintaining Pembrokeshire’s image as a premier holiday destination in the UK and internationally. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Research company Wavehill, based in Ceredigion, is undertaking a survey of tourism businesses. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

They will be contacting a random selection of businesses over the next two weeks to find out what they want from a tourism organisation. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

If you run a business that supplies goods or services to visitors and want to be included in the survey, please contact: tourism@pembrokeshire.gov.uk ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​



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