Posted: Tue 9th Feb 2016

Academic joins others to speak out on the current crisis in breastfeeding in the UK /
This article is old - Published: Tuesday, Feb 9th, 2016

A Swansea University academic has joined with midwives, health visitors, paediatricians, lactation consultants, breastfeeding counsellors, peer supporters, university researchers and those who work for professional organisations and charities that support families in signing an open letter in The Lancet on the crisis in breastfeeding in the UK. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Dr Amy Brown ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Dr Amy Brown, of the College of Human and Health Sciences whose research examines the many social cultural and psychological barriers that new mothers face to breastfeed has signed the letter, which states: “The breastfeeding crisis in the UK is in fact a crisis of lack of support for those mothers who choose to breastfeed.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The letter follows the recent series in The Lancet on breastfeeding – the most comprehensive review of all the evidence on breastfeeding to date. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The letter calls on government, as a matter of urgency, to safeguard the public health budget. It is not a matter of persuading mothers to breastfeed – most mothers begin breastfeeding and initiation rates are around 80 percent. However, rates plummet in the first weeks and months after birth, and most mothers say they stopped breastfeeding before they wanted to. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Dr Brown said: “The signatories make it clear that the message of The Lancet series is that increasing breastfeeding rates is everyone’s responsibility. Increasing the number of babies who are breastfed is important for the health of both mother and baby and ultimately saves money in reduced health care costs for the NHS. It therefore seems nonsensical to fail to invest in supporting new mothers to breastfeed. However, despite public health messages recommending that mothers should breastfeed, these messages are not backed up with support once the baby is born. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“Moreover, our society actively works against new mothers who try to breastfeed, criticising or shaming them. Together this results in low breastfeeding rates which translates into poorer health outcomes, higher health costs and damage to maternal wellbeing. If we want more babies to breastfed, we need breastfeeding to be supported, encouraged and protected and the government has a responsibility to do that.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The letter highlights the strategy that the government must adopt in order to increase breastfeeding rates in the UK. Research from other countries that have achieved this shows that a multifaceted approach is needed, with interventions delivered in combination. The authors call on the UK government and the national assemblies to: ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

establish a multi-sectoral National Breastfeeding Committee to develop a National Breastfeeding Strategy
all maternity and community settings must meet Baby Friendly standards, as per NICE guidelines
all mothers in the UK must receive skilled, evidence-based breastfeeding support, as per NICE guidelines
safeguarding the public health budget for universal health visiting services and breastfeeding support
fully enact in UK law the International Code of Marketing of Breastmilk Substitutes, which would end the advertising of follow-on formula
require employers to provide breaks to breastfeeding mothers to breastfeed or express milk at work ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Baby feeding research The Lancet report outlines the long-term health protection from breastfeeding, even in richer countries like the UK. Breastfeeding helps protect babies from diarrhoea, respiratory and ear infections, necrotising enterocolitis, sudden infant death syndrome, and reduces their chance of obesity and diabetes in later life. It also helps protect mothers from breast and ovarian cancer and diabetes. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

It also said that low rates of breastfeeding for countries like the UK cost our economy billions of pounds. According to The Lancet, “Losses [from not breastfeeding] for high-income countries are $231·4 billion, or 0·53% of their GNI.” The UK Gross National Income was $2.5183 trillion in 2014, according to World Bank statistics, 0.53% of which is $13.35 billion. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The letter adds: “If this were not enough, in the UK poorer mothers are far less likely to breastfeed than richer mothers, which increases health and social inequality.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Spotted something? Got a story? Email News@News.Wales

More from Swansea University

£5m EU Funding Boost For Welsh Universities

Swansea University

University Welcomes Green Light For Swansea Bay City Region City Deal

Swansea University

Swansea University Show Choir Bid To Keep Their Masters Crown

Swansea University

Creating Meaningful And Effective Short Breaks Through Direct Payments

Swansea University

Free Guide Launched In Wales To Help People Who Are Bereaved Through Suicide

Swansea University

Green Light For £35m Hub To Drive World-Leading Research In Swansea Bay

Swansea University

Latest from News.Wales

Public Consultation Launched for ‘No-Gas’ Housing Development Near Maesteg

Bridgend Council

Opponents of Proposed “Super-Estate” in Wrexham Call for Public Meeting

Wrexham Council

Disused Newport leisure centre deemed safe by council officials

Newport Council

Plans Revealed for Fourth Phase of Rhondda Fach Active Travel Route

Rhondda Council

Fear of Diluted Local Voice in Vale of Glamorgan Community Council Changes

Vale of Glamorgan Council

Smallest School in Rhondda Cynon Taf to Close Despite Strong Opposition

Rhondda Council