Posted: Fri 10th Mar 2017

Graduate Praises University Support In Securing Top Research Role With Technology Giant

news.wales / newyddion.cymru
This article is old - Published: Friday, Mar 10th, 2017

A research scientist says the support he received at Wrexham Glyndwr University helped him secure a job at one of the world’s leading technology companies. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Business alumnus Elliot Jones is now a graduate research scientist with Dyson – best known for its pioneering vacuum cleaners, lighting and heaters – having graduated in 2016. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Elliot, from Wrexham, left the University with a 2:1 in Consumer Psychology and Marketing and now works on a variety of different machines at different stages in their development at the firm’s Wiltshire headquarters. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The 22 year-old cites Wrexham Glyndwr as having a major impact on his choice of career, notably the helping hand given to him by staff and lecturers during his time at the institution. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“The best thing about studying at North Wales Business School (NWBS) was definitely the support I received,” said Elliot. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“Whether I was knocking on an office door, calling, emailing or skyping there was always someone who was happy to answer my questions or fix my data when I’d done something wrong. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“That’s the great thing about the NWBS, you’re a name rather than a number, lecturers stop and say hello and actually know who you are. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“I have friends in other universities that managed to do entire modules unable to get the support they needed because they were just a number to their lecturer – it wasn’t like that at Wrexham Glyndwr.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The unique Consumer Psychology aspect of the course – renamed Business Marketing and Consumer Behaviour – is what attracted Elliot to study in his home town. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“The degree was of instant interest to me; I had found hundreds of Marketing degrees and hundreds of Psychology degrees but this was different. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“It’s the only course in the UK I could find that had Consumer Psychology at undergraduate level and that’s the sort of USP I wanted.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

That USP helped him gain the role at Dyson, where he sits within the Research Development and Design (RDD) department as part of the Product Mechanistic team. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“Our aim as a team is to amplify technology potential and drive new technology definitions through maximised product experiences and proven and measurable benefit profiling,” he said. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“What that means is we get involved with a wide variety of different products at various stages of their development life by directly applying consumer science to product development, using a wide variety of techniques including experiments and questionnaires to focus groups and rapid response panels. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“Knowledge is key and Dyson is all about not being afraid of making mistakes; there’s a reason the first bag-less vacuum cleaner took 5127 prototypes before being put into production!” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​



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