Posted: Wed 15th Jun 2016

S3 Partners With USW Students For New Office Launch Party /
This article is old - Published: Wednesday, Jun 15th, 2016

Advertising students at the University of South Wales (USW) will work alongside S3 Advertising on the agency’s upcoming office launch at One Central Square, as part of their second-year Live Brief academic module. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

This latest project marks another chapter in the ever-expanding relationship between the university and the multi-award-winning advertising agency, both working together to nurture USW’s talented student base. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The brief – which will see the students’ concepts incorporated into S3’s new office launch party – was a way of motivating the students, providing them with a realistic brief that would replicate the experience of a real-world client project, highlighting their strengths and hard work as a result. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“In order to build a national agency in Wales, it is integral to our business plan to find the industry’s best talents. Projects and partnerships like this allow us not only to discover these talented individuals, but nurture them as well. ” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

– Matt Jones, CEO at S3 Advertising ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Students were originally given the live brief to work on as part of their studies earlier this year; the purpose for which was to propose a creative concept and a media plan for S3 Advertising’s five-year anniversary, which coincided with the office launch. The concept needed to be memorable, one that would enhance the agency’s reputation, reflect its values – to be BOLD, AMBITIOUS, PROFESSIONAL, INTELLIGENT – and culture, comprising media placements with high-frequency planning. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Students were given a budget and detailed brief comprising a timescale, a target market/audience, misconceptions in the market, and previous media formats used to bear in mind. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The successful candidates’ ideas are to form a crucial part of S3’s launch, which will see the company’s new 6,000 sq ft office transformed into an even more vibrant and unique venue for the night. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Matt Jones, the agency’s CEO, and Director of Innovation Elodie Majester, were responsible for picking the winners, all of whom were given vouchers and an invitation to the launch party: ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

1st – Rebecca Rollings/Josh Allsopp/Mikolai Evans (Takeover Project)
Strong research and a rationale and took into consideration S3’s culture, combining budget management, thorough planning and brand continuity, made for a winning entry. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

2nd – Destiny Smith/Laura Du Paaw/Annalise Canter-Lewis (Childhood Project)
A vibrant, enthusiastic presentation that was within the budget, based on a firm rationale, strong research and campaign production. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

3rd – Catty Davies/Chelsea Hall (Black Balloons Project)
Boasting good research and a strategic thought process, Catty and Chelsea really thought outside the box, providing a really deep understanding of our culture. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The standard was so high, however, Jones and Majester rewarded a further three groups of students, whose work will also be part of the launch strategy. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“I was blown away by the quality and the hard work provided by the students. It was definitely a complicated choice to make. All the students should be proud of their work and presentations.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

– Elodie Majester, Director of Innovation at S3 Advertising ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

These students were as follows: ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

  • Jenny Glancey/Morgan Lowry/Ayesha Gwillim
  • Catty Davies/Chelsea Hall
  • Gareth Meredith

This latest brief further strengthens S3 Advertising’s strong partnership with USW; the university recently appointing the services of S3 to deliver its new digital marketing campaign in aim to drive recruitment for both domestic and international students. The university’s Advertising and Design students will also be attending The S3 Academy – a concept set up by S3 earlier this year to nurture and recruit the most talented individuals in Wales. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

“The USW Advertising Design course has been working with the S3 Academy since the start of the 2015/16 academic year and to say it has been a huge success is an understatement. Since working with Matt Jones and his dedicated team of highly talented staff, across all three years of the course, the students have felt more empowered, informed and confident that they can gain employment within the creative industry. Our graduating students have a new mindset that they do not have to move to London to gain employment within the industry.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

– Lee Thomas, Advertising Design Course Leader at USW ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Indeed, it is USW student and inaugural S3 Academy graduate, Ben Horder, who will be joining S3 Advertising in July as a Photography and Content Assistant. S3 completed its move to One Central Square on Monday, June 13th, with its 27 employees relocating to the innovative and unique office space. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

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